Resume - Editorial Services

Nancy Priff

52 Race Street, Ambler, PA 19002
267-250-2172
nancy.priff[at]verizon.net

 
EXPERIENCE  

NANCY PRIFF EDITORIAL SERVICES, Ambler, PA
Independent Consultant 
2000-Present, 1984-1986, and 1987-1998

  • Wrote and edited over 200 DVDs, videos, online courses, and online reference materials, which effectively trained health care and social workers. Several programs won industry awards. Most offered CE units. Performed production and post-production work on many of the videos and DVDs.
  • Developed overall structure, menu formats, and links for online courses designed for nursing students and nursing assistant students.
  • Edited content and tested versions of six mobile apps for nurses.
  • Wrote scripts for humorous animated shorts on pathophysiology topics.
  • Researched and wrote menu content, test questions, and video scripts for 132-lesson online course in nursing fundamentals, 40-lesson online course in pediatric nursing, 23-lesson online course in maternal-neonatal and women’s health nursing, and 61-lesson course in nursing assistant fundamentals.
  • Created a publisher’s Internet site for nurses, which attracted 1 million hits in its first 3 months. Developed online material for more than a dozen health care and business web sites.
  • Researched and developed CD training programs for pharmaceutical sales representatives. Worked closely with programmers to create lively interactivity.
  • Wrote script and obtained visuals for motivational video, which received a standing ovation from 60,000 attendees at the American Association for Clinical Chemistry’s 50th conference.
  • Edited all three editions of a 1,400-page pharmacology text, which was adopted by nursing programs internationally and generated ten spin-off products.
  • Analyzed competition and market research to develop dozens of proposals for books and other new products. Many proposals served as the basis for products.
  • Created samples for user-friendly consumer health brochures, which became the models for a series of 66 brochures.
  • Wrote award-winning copy for print ad campaign and marketing brochure.

BLANCHARD & LOEB PUBLISHERS, Blue Bell, PA
Editorial Director
1999-2000

  • Created all content for new publishing company’s web site. Worked with web site developer to ensure site’s function and correct image and text use.
  • As publisher’s second employee, set editorial style and created style manual.
  • Assisted with development of employee manual, hired editorial staff and freelancers, established budgets and schedules for all products.
  • Directed the editing, design, and production of Nurse’s Drug Looseleaf. The unique nursing drug reference made first-quarter sales of over 10,000 copies in an intensely competitive market.
  • Developed new products by writing insightful product descriptions, creating samples, and analyzing the competition.
  • Created award-winning new video series for nurses, Expert Drug Therapy.
  • Managed the acquisition of a competitor’s video series and its conversion to the new company’s labeling and marketing.
  • Assisted chairman with short-term and long-term business planning.

MOSBY, INC., Philadelphia, PA
Editorial Director, Nursing Division
1998-1999

  • Developed the concept and visual treatment of a new nursing video series, which grossed over $1 million in sales in its first year.
  • Managed all phases of production—from script development through final video edit—to ensure on-time, on-budget delivery of one nursing video every 8 weeks.
  • Supervised the editing, design, and production of a new 336-page nursing reference book. Took project from raw manuscript to published book in just 6 months and stayed on budget.
  • Streamlined book production by working with freelancers and the electronic publishing and production departments, which allowed a late-acquisitioned book to publish on time.
  • Directed the creative development and production of a direct mail package, which was responsible for selling 5,000 prepublication copies of Surefire Documentation.

CHELSEA HOUSE PUBLISHERS, Edgemont, PA
Senior Editor
1986-1987

  • Managed and edited a 56-book series from manuscript acquisition through final approval, which earned promotion to Senior Editor of 213-book series.
  • Produced highly illustrated social science books for high school readers on budget and on schedule.
  • Acquired three to six manuscripts per month by recruiting and developing authors and increasing their reliability.
  • Directed photo researcher and designer to create striking visuals within budget for each book.

ADDITIONAL EXPERIENCE

As Marketing Communications Manager for Freelance, Inc., performed market research; wrote copy for catalogs, press releases, sales promotions, and special projects.
1981-1984

For Spencer Gifts, Inc., researched and wrote procedures, newsletters, and handbooks for more than 300 retail stores. After 18 months, was promoted to Media Producer, writing and producing audiovisual programs for training and advertising. 
1976-1979


EDUCATION

Master of Fine Arts in Creative Writing - Fiction
Fairleigh Dickinson University, Madison, NJ
2008                             

Master of Education in Educational Media (with honors)
Temple University, Philadelphia, PA
1981 

Bachelor of Arts in English (with honors)
Douglass College, New Brunswick, NJ
1975


PROFESSIONAL AFFILIATION

American Medical Writers Association